Bond International Software

Bond unveils new corporate image in next phase of growth strategy

Bond International Software Plc, providers of recruitment, human resources and careers software, today unveiled a new corporate image as part of a substantial global investment programme.

It's new corporate identity includes a radical new advertising campaign which kicks off in the recruitment press this month, corporate and investor relations websites, corporate literature, exhibition stands and all supporting and promotional material.

The Bond Group has also adopted a new logo, and the Adapt suite, the publicly-quoted company's market-leading products, have a new tagline - 'It's about people'.

Group chief executive Steve Russell said: "Our existing corporate image no longer reflected our reputation as the global market leader in web-based staffing software. We needed a new approach to emphasize the continuing focus on sales and marketing, and the ongoing improvement in services and products.

"We certainly feel that we have achieved this and we hope that both our clients and the industry as a whole, will embrace the new look."

The global rebrand also includes the redesign of the look and feel of the latest of Bond's new web-based Adapt software, which continues to be the market leader throughout the world.

Bond's European CEO Tim Richards said: "It has been a big commitment in terms of both resources and time, but it has been worth it and our new image accurately reflects the position and reputation that we have achieved since branching into the industry nearly 30 years ago".

 
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For further information contact: PR Manager Catherine Kelly at Bond International Software, Courtlands, Parklands Avenue, Goring-by-Sea - 01903 707070.
http://www.bondadapt.com/
email: ckelly@bond.co.uk